Global Potato Chips and Crisps Market Size (2024 to 2032)

The global potato chips and crisps market size was estimated at USD 37.03 billion in 2023. The global market size is expected to grow at a CAGR of 4.3% from 2024 to 2029 and be worth USD 54.09 billion by 2032 from USD 38.62 billion in 2024.

Current Scenario of the Global Potato Chips and Crips Market

The potato chips and crisps market remains strong with healthy sales every year. A major part of this revenue originates from the United States, having a per capita consumption of 6.33 dollars annually, i.e. 1.2 billion pounds of chips each year. There is increasing popularity of gourmet flavours such as kimchi and truffle, and kettle-cooked chips, which takes this market on an adventurous ride filled with different tastes and textures. Moreover, Lay’s remains a dominant brand having a market share of more than 30 per cent and is the most-selling potato chips in the U.S. Pringles which is an innovative potato-based snack is also making huge strides in the market and is recognised for its distinct packaging and stackable chips.

Market Drivers

Surging demand for health-focused products drives the potato chips and crisps market. As customers become more wellness-oriented, they are searching for processed potato items that provide healthier alternatives. Also, there has been a significant increase in demand for gluten-free, low-sodium, and low-fat options. Organizations and brands are answering to this pattern by launching wholesome variations of traditional snack options such as air-fried fries and baked potato chips. Furthermore, products created using non-GMO ingredients or organic potatoes are gaining popularity among health-aware customers.

The growing appeal of plant-based regimens is having a great impact on the processed potato and crisps products market. Potato-based meat substitutes, dairy-free mashed potatoes, and vegan-friendly chips are only some examples of how producers are capitalising on this trend.

Market Restraints

Rising costs restrict the growth of the potato chips and crisps market. One of the main reasons behind this exacerbation is climate change. Several industry experts named this as the primary factor impacting the input expenditure for manufacturing these chips. Even though the experts in the potato industry accuse inflation, the progressively high temperature also has a major role. According to the data released by the U.S. Bureau of Labour Statistics, today in 2024, the average price of a sack of chips is 6.50 dollars, which was less than 4.50 dollars in the last ten years. Apart from this, the expanding market for health snacks is another key challenge for the potato chip companies, which continues to inflict significant damages on their sales.

Segmental Analysis

Global Potato Chips and Crisps Market Analysis By Taste          

• Plain
• Salted
• Chili
• Flavored

The flavoured segment accounts for the maximum market share and is projected to witness further developments during the forecast period. Customers are progressively finding diverse and intense flavours in their processed potato snacks. Brands and producers are reacting by launching regional and exotic flavours to satisfy this demand. For example, herb-infused, smoked, or potato chips and fries in spicy varieties are gaining popularity, and flavours from several cultures are being integrated into potato-based products. This trend in the market shows the evolving consumer interest in seeking new and innovative flavour profiles, particularly among younger generations and millennials.

Global Potato Chips and Crisps Market Analysis By Type

• Sliced
• Compound
• Baked
• Dehydrated

The sliced segment is the most widely consumed category of the potato chips and crisps market. The segment’s market size is expected to expand over the estimation period. Regardless of whether these chips and crisps are homemade or bought from the market, people around the world are used to this type. As a result, this traditional inclination forms the strong base for this segment and maintains its position in the global market. On the other hand, the baked segment is quickly growing owing to the trend of healthy eating habits. Also, increased shift towards baked items from oily products. This is because consumers are actively engaging in zero-oil cooking or minimal-oil usage in daily food items.

Global Potato Chips and Crisps Market Analysis By Distribution Channel

• Supermarkets
• Convenience stores
• Independent retailers

The supermarkets segment gained the top spot under this category of the potato chips and crisps market. However, the segment’s domination in the market is aggressively challenged by the rise of online channels. But, still today these large outlets have a notable customer base. Moreover, the segment is propelled by the prominent chains of these supermarkets which provide discounts on MRP or printed price of every item. These receive a remarkable amount of footfall which helps in maintaining sales and flow of inventories. Additionally, these large stores sell a unique experience to their customers by creating an environment, and smart positioning of snacks and products on offer, compelling consumers to buy something.

Regional Analysis

The potato chips and crisps market is completely dominated by North America, especially the United States and Canada. Americans are the biggest consumers of crisps and these chips. Around 88 per cent of families and other people in the U.S. eat these chips, positioning them as an extremely popular snack.

Another key potato chips and crisps market is Europe which is progressively seeing major shifts in its consumption pattern. The regional market is propelled by economies like France, Germany, and the United Kingdom.

Recent Market Developments

In October 2024, KP Snacks launches Space Raiders Saucy BB. The company strives to leverage the rise of barbeque flavours and the appeal PMP generates with its new Space Raiders Saucy BBQ variant.