The global false eyelashes market is expected to reach USD 2.75 billion by 2030, registering a CAGR of 6.2% during the forecast period, according to a new report by Grand View Research, Inc. Increasing consumption of the beauty products by diverse age groups, internationally, plus the augmented use of the false eyelashes are the factors which drive the market growth.
Women are willing to spend a lot of money on cosmetics driving the growth of the false eyelashes market. Moreover, occurrences of injuries to natural eyelashes and swelling owing to surgical eyelash-related measures are the factors among people that largely restrain the market growth. Apart from that, increasing festival celebrations and fashion trends amongst the global population will support the demand for false eyelash products. Growing consumer inclination for colored eyelashes offers major players new business growth opportunities.
COVID-19 had a negative impact on the growth of the market. Most leading brands experienced a decline in sales due to the pandemic. False eyelashes are largely used in eye makeup meant for parties, functions, and other events which were banned by the government during COVID-19, which resulted in a large decline in the sales of the product. Growing adoption of online channel sales has made the market grow at a steady pace from the last two quarters of 2020. Furthermore, with the stable development of online sales channels, the trading of cosmetic products such as eyelashes is projected to surge substantially.
Gather more insights about the market drivers, restrains and growth of the Global false eyelashes market
False Eyelashes Market Report Highlights
- Asia Pacific is expected to dominate the market during the forecast period from 2022 to 2030. Increasing adoption of the emerging makeup trends is likely to grow the market demand in the region during the forecast period. Moreover, several countries such as South Korea and Japan are among the major manufacturers of cosmetics and personal care products owing to the rising popularity of their unique makeup and skincare routine
- Individual product segment is likely to dominate during the forecast period. The majority of consumers choose to wear them for an extended time period as they are pretty time intensive. It is obtainable in single as well as flared forms which are likely to boost this segment during the forecast period
- Synthetic false eyelashes segment generated maximum revenue in 2021. This is attributed to their firmness as they hold curls very well and are offered in a range of length, curl, thickness, and style
- Online segment is likely to dominate during the forecast period. Discounts and offers on the products, different promotion strategies, as well as easy payment options, are the factors likely to propel the online segment during the forecast period
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False Eyelashes Market Segmentation
Grand View Research has segmented the global false eyelashes market based on the product, constituent, distribution channel, region:
False Eyelashes Product Outlook (Revenue, USD Million, 2017 - 2030)
- Strips
- Cluster/Accent
- Individual
- Others
False Eyelashes Constituent Outlook (Revenue, USD Million, 2017 - 2030)
- Natural
- Synthetic
False Eyelashes Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
- Online
- Convenience Stores
- Hypermarkets & Supermarkets
False Eyelashes Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- US
- Europe
- Germany
- France
- Asia Pacific
- China
- India
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
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