The global anime market was valued at USD 31.23 billion in 2023 and is projected to experience significant growth, with an anticipated compound annual growth rate (CAGR) of 9.8% from 2024 to 2030. This growth is largely driven by the rising demand for Japanese anime content, which continues to gain popularity worldwide. The increasing consumer interest in internet-based distribution and gaming applications, particularly in Japan’s overseas sales, is expected to be a major factor propelling the market forward. Additionally, the value creation within the anime market has been strongly supported by the efforts of animators, artists, publishers, developers, and other creative agencies who contribute to the production and distribution of anime.

Currently, the market is in a medium growth stage, but the pace of growth is accelerating. A key feature of the anime market is its high degree of innovation, as the industry draws from a diverse range of sources such as manga (Japanese comics), novels, video games, and original concepts. This diversity leads to a wide variety of storylines and themes, ensuring that there is something for every audience. Animation studios and streaming platforms are continuously striving to push the boundaries of creativity by employing new storytelling techniques, unique visual styles, and advanced animation technologies to capture and maintain the attention of global audiences.

Gather more insights about the market drivers, restrains and growth of the Anime Market

Regional Insights:

North America Anime Market Trends

The North American region is expected to witness the fastest growth in the anime market, with a projected CAGR of over 16% during the forecast period. The increasing adoption of anime, especially in the U.S. and Canada, has contributed to its rising popularity. A significant factor in this growth is the growing fanbase of anime enthusiasts in the region. Additionally, the sale of anime-related merchandise has seen a surge, which further boosts market expansion. The region is also home to several anime studios such as Aniplex of America, AnimEigo, and Discotek Media, which cater to the needs of the anime community. Moreover, the growing number of retail stores dedicated to anime products in cities like California and North Carolina is expected to accelerate market growth further.

Asia Pacific Anime Market Trends

The Asia Pacific region is expected to experience a CAGR of 12% from 2024 to 2030. The increasing popularity of anime among younger generations, particularly in countries like China and India, is fueling this growth. The region also has a substantial fan base for popular anime genres such as sci-fi, comedy, action, horror, romance, and slice-of-life, which further drives market expansion.

Japan: Japan remains the dominant force in the global anime market, accounting for over 40% of the market's revenue share in 2023. With over 600 animation studios, including more than 500 located in Tokyo, the country remains the heart of the anime industry. The rise of manga as a major cultural force is also inspiring the next generation of anime creators, which will likely continue to drive market growth across the region.

China: China’s anime market is expected to grow at a CAGR of more than 12%. Chinese companies are heavily investing in anime platforms to meet growing demand. For instance, Tencent Holdings Ltd. acquired a creative studio in Japan in August 2022 as part of its strategy to tap into the anime market, positioning itself to capitalize on future opportunities.

India: The anime market in India is projected to grow at a CAGR of 13% from 2024 to 2030. Factors such as the rise of Japanese pop culture, increased global media exposure, and high demand from Millennials and Gen Z are driving the growth of the anime market in India.

Europe Anime Market Trends

In Europe, the anime market represented nearly 14% of the global market share in 2023. Several factors contribute to this growth, including the availability of dubbed or subtitled anime, the expansion of streaming platforms, and the increasing number of anime conventions and festivals.

United Kingdom: The UK’s anime market is expected to grow at a CAGR of more than 10% over the forecast period. This growth can be attributed to the availability of numerous streaming platforms and an increasing number of anime titles licensed for distribution within the country.

Germany: The German anime market is projected to grow at a CAGR of nearly 13%. The increasing trend of viewers consuming anime content via online platforms, combined with the popularity of action and adventure anime genres, is driving growth in the country.

France: France holds the largest revenue share in the European anime market as of 2023. The country is known for hosting numerous anime conventions and festivals where fans gather to interact with fellow enthusiasts, engage in cosplay competitions, and attend related events, all of which are contributing to the growth of the anime market in France.

Middle East and Africa (MEA) Anime Market Trends

The MEA region is expected to grow at a CAGR of nearly 14% during the forecast period. The rise in disposable incomes and growing interest in Japanese culture are key drivers of anime market growth in this region.

Saudi Arabia: The anime market in Saudi Arabia is anticipated to expand at a CAGR of nearly 15%, driven by the rapid increase in anime viewership. The availability of diverse anime content across multiple broadcasting platforms is a significant factor contributing to this growth.

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Key Companies & Market Share Insights:

Some of the key players operating in the market include Crunchyroll (Sony Pictures Entertainment Inc.); Sentai Holdings, LLC, Bandai Namco Filmworks Inc.; and Good Smile Company, Inc.

  • Crunchyroll (Sony Pictures Entertainment Inc.) operates an Over-the-top (OTT) platform that hosts anime series, and games and sells anime merchandise in the form of figures, and clothing, among others.
  • Sentai Holdings, LLC is an entertainment company, which specializes in dubbing and distribution of Asian cinema and Japanese animation.

Discotek Media, Viz Media, LLC, and Ufotable Co., Ltd. are some of the emerging market participants in the anime market.

  • Discotek Media primarily focuses on licensing and distribution of Japanese films, anime, and television series.
  • Ufotable Co., Ltd participates in animation planning and production, series composition and scenario production, character planning, development, and design, planning, and production of mobile content, among others.

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