North America Hand Sanitizer Industry

The North America hand sanitizer market size was estimated at USD 1.54 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2030. Increasing alertness considering sanitation and personal hygiene is predicted to boost the product demand as it is an antiseptic solution, which is utilized as a substitute to soap and water. Furthermore, it assists in avoiding few of the major infectious viruses, counting COVID-19, influenza, pertussis (whooping cough), norovirus, meningitis, foot, hand, and mouth disease, and methicillin-resistant staphylococcus aureus (MRSA).

North America hand sanitizer market accounted for the share of 21.95% of the global hand sanitizer market in 2023. Active ingredients, such as ethyl alcohol, utilized in the production sanitizers are suggested for usage against COVID-19 viruses, which is claimed to be impactful to curb the spread of SARS CoV-2 virus, by the U.S. Food and Drug Administration (FDA). These aspects are likely to augment the market growth. Health-related and hygiene apprehensions are growing across the globe, especially in North America. The market has been observing substantial progressions in the industry in the wake of the pandemic. Nevertheless, with supply chain constraints and extended supply-demand gaps in the region, the industry faced notable hindrances in ramping up production capacities to aid moderate the supply shortage.

Gather more insights about the market drivers, restrains and growth of the North America Hand Sanitizer market

In order to solve this supply shortage, numerous companies have started leveraging their mass production abilities to produce these products for their domestic markets. For example, in April 2020, Honeywell declared the extension of its production operations at two chemical manufacturing units to manufacture and offer hand sanitizer to government agencies in response to scarcities triggered by the COVID-19 pandemic. The company’s facilities in Muskegon, Michigan, Seelze, and Germany, manufactured these items for two months, May and June 2020, for government organizations, and institutions that require it. Nevertheless, contract manufacturers, or third-party manufacturers, were crucial to prime brands in rising their productivity in 2020 - 2021.

In order to evade the uneven skin because of alcohol-based sanitizers, companies are including organic ingredients such as aloe vera into their products. Key market players are endorsing the usage of hand sanitizers via promotional campaigns, advertisements, and through media channels. This is assisting them to lure in more customers and augment their market share. The growing number of death cases reported by the virus prompted an alarming response from consumers, with surged cognizance regarding hand hygiene as a preventive measure against constricting the infection. Furthermore, the Centers for Disease Control and Prevention, the World Health Organization, and doctors across the globe, who claim that the usage of alcohol-based hand rub is among the most impactful protective measures noted against the virus, recommends the use of hand sanitizers. This aspect is fueling market growth.

Customers in the North America are turning to be conscious of hand cleanliness and are making extensive usage of hand sanitizers. Moreover, regulatory organizations such as the Food and Drug Administration of the U.S. and the World Health Organization (WHO) are raising consciousness via campaigns to surge the usage of hand sanitizers even among the region's minority consumers. This is projected to drive the market demand and growth of hand sanitizers in the upcoming years.

Key North America Hand Sanitizer Company Insights

The market is highly fragmented with the existence of a huge number of regional and local players. The market players face strong competition, specifically from the key manufacturers as they have a huge consumer base, robust brand recognition, and extensive distribution networks. Companies have been implementing various expansion strategies, such as partnerships and new product launches, to stay ahead of the competition.

• In March 2020, Reckitt Benckiser Group plc. pledged USD 32 billion to its ‘RB Fight for Access Fund’ to help control the global pandemic by improving consumer access to hygiene, health, and nutrition. This initiative includes a donation of 10 billion bars of Dettol soap to the needy, 3.5 billion N95 (medical grade) face masks to frontline healthcare staff, and 1 billion liters of disinfectant items such as Lizol (Lysol) surface cleaners and Harpic toilet cleaners to support public health institutions and frontline hygiene and sanitation staff across India. 
• In March 2020, Henkel AG & Co. launched a global solidarity program to support employees, customers, and communities affected by the ongoing pandemic. This program comprises the production of disinfectants at Henkel production sites and donations worth 2 billion euros to the World Health Organization and United Nations Foundation COVID-19 fund and other select organizations.

Key North America Hand Sanitizer Companies:

• Reckitt Benckiser Group plc
• Procter and Gamble
• The Himalaya Drug Company
• GOJO Industries, Inc.
• Henkel AG and Company
• Unilever
• Vi-Jon
• Chattem, Inc.
• Best Sanitizers, Inc.
• Kutol

Recent Developments

• In March 2022, PURELL unveiled two advanced hand sanitizers namely, PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam and Advanced Hand Sanitizer Naturals Foam. The company appealed that these products would destroy 99.9% of most common germs that may cause illness and it will being gentle on the skin. These foam based hand sanitizers are mess-free and dries quickly.
• In March 2021, Sotera Health purchased Biosciences Laboratories to extend its antimicrobial and antiviral testing competences for its U.S. launch of sanitizer and surface disinfectant
• In January 2021,The Government of Ontario, Canada made an investment of USD 1 billion to fund Merit Precision Ltd., focusing on tailored plastic injection molding that manufactures bottles for sanitizing products and personal hygiene disinfectants. This government initiative may help the Canadian industry to growth.

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