Medical Aesthetic Devices Market

Current Scenario

Today, the medical aesthetic devices market experiences rapid growth and the application of advanced technologies.  Microcurrent, RF, laser, etc. technologies form the basis of modern-day designs of these devices and are utilised for their development to rejuvenate, tone, and sculpt the damaged skin coupled with several other variety of applications. With the escalating demand for these products, various technologies are emerging to enhance results in aesthetic treatments. Moreover, the markets expanded significantly due to the comprehensive application in cosmetic clinics, hospitals, and different other places to provide quality treatments for improved physical appearance. Furthermore, the future has huge potential for medical tech companies operating in this market.

Drivers

The growth of the medical aesthetic devices market is fuelled by the major cultural transition towards the adoption of cosmetic procedures as a regular part of self-care and personal grooming. Both emotional and psychological factors play a potential role in the stimulus to go for cosmetic surgery. Acceptance by society looks to be a normal motivator that urges patients to find cosmetic surgical processes. In addition, spectators are shelled with community attitudes of beauty along with opinions towards cosmetic surgical procedures. Importantly, a common trend identified is patients who are considered less attractive and rated lower on the scale were more probably to go for this procedure. Additionally, growing spending on aesthetic surgical processes is another factor driving the market growth.

Restraints

High development costs and short product lifecycles are derailing the expansion of the medical aesthetic devices market. Medical and holistic aesthetic treatments generally involve hundreds of dollars for every session, and this does not comprise the expenses of post-procedure care or prescriptions. Some of the markets such as Brazil, North America and other Asian nations charge high for these devices and procedures.

Business rivalries and high competition are another hindrance in front of the market. The landscape of this market is extremely cluttered, with several players battling for the consumer base. The commoditized market space forces medical aesthetics companies and brands to distinguish and make their market with pricing points, relationships, and quality.

Segment Analysis

By Product Type:

• Energy-Based Devices    
  • Aesthetic Laser Devices
  • Body Contouring Devices
  • Microdermabrasion
  • Ultrasound
• Implants  
• Anti-Wrinkle Products    
  • Botulinum toxin
  • Dermal Fillers
  • Chemical Peel

The anti-wrinkle products segment is likely to display significant growth during the estimation period. This is because of the overall availability of these items, instant and enduring effects, and deteriorating costs. Moreover, in the last few years, the application of topical cosmeceutical formations including a blend of cellular-modulating, antioxidants, and proactive elements that enhance the production of collagen and assist in the restoration of aged skin has raised considerably, ultimately elevating the segment’s market share. Further, well-known ingredients comprising growth drivers, peptides, and retinoic acid have been displayed to improve laxity, skin texture, and wrinkles and fine lines.

By Procedure:

• Cosmetic Procedures     
  • Minimally Invasive
  • Non-Surgical Procedures
• Reconstruction Procedures

The minimally invasive and non-surgical procedure sub-segments are profoundly leading under this category of the medical aesthetic devices market and are likely to continue to follow the growth course during the forecast period. Besides these, populations go in for lower fat, utilise anti-ageing processes, and even reshape faces with natural approaches without surgery.

On the other hand, the reconstruction procedures segment is believed to have a notable market share throughout the estimation period. This can be attributed to more people choosing to alter their facial structures and owing to elevated instances of disfiguration because of accidents.

By End Users:

• Home Use       
• Clinics and Beauty Centers

The clinics and beauty centers segment is the largest user in the medical aesthetic devices market and is anticipated to thrive further in the coming years. Acceptance of the fact that home remedies cannot match the level of these centers, along with some procedures even begins to result within days. Apart from these, this industry has witnessed tremendous growth because of rising customer demand and a widening user base, influenced by a decreased stigma concerning aesthetic treatments, increased understanding and greater inclination for anti-ageing solutions propelled by the trend of work-from-home and social media.

Regional Analysis

Asia Pacific is the biggest medical aesthetic devices market and its dominant share is projected to continue during the estimation period. The regional market growth is accelerated by South Korea, owing to its cost-effective superior quality treatments. The nation facilitates modern cosmetic processes at reduced prices than those of Western countries, alluring foreign national patients and augmenting medical tourism. Also, the influence of media and K-pop. The incorporation of high-tech solutions like sophisticated materials, 3D printing, and digital imaging has made South Korea a major player in this market.

North America prominent player in the medical aesthetic devices market and is expected to steadily move forward throughout the estimation period.

Recent Market Developments

• In January 2024, Hahn & Company and Cynosure reported that they had signed a conclusive merger contract with Lutronic for a strategic mix of both the companies.