Hotel Franchise Market Size Was Valued at USD 43.0 Billion in 2023, and is Projected to Reach USD 83.9 Billion by 2032, Growing at a CAGR of 7.7% From 2024-2032.
Hotel franchises entail selling the rights to use the franchise's name and brand, along with providing organizational structure, marketing techniques, management, and booking services to the independent hotel operator (franchisee) with physical facilities. On the contrary, the franchisee is responsible for paying the fee, and must adhere to specific standards and guidelines established by the franchisor for the operations of the franchised business. In this manner, the franchisor can access a wider market, while the franchisee can establish a business using a well-known name and utilize the franchisor's resources to enhance their own business.
The hotel franchise operates within an industry that is consistently evolving and growing, being a segment of the broader hospitality industry, providing a wide range of brands and models. The market's future looks bright, with consistent growth in recent years driven by increasing demand for travel and transportation, globalization, and established brand recognition among travelers and investors. Marriott, Hilton, and IHG are among the top hotel franchisors worldwide, showcasing a wide array of products and services, from upscale hotels to budget-friendly motel brands.
Top Key Players Covered in The Global Hotel Franchise Market
Marriott International (United States), Hilton Worldwide Holdings Inc. (United States), InterContinental Hotels Group (IHG) (United Kingdom), Wyndham Hotels & Resorts (United States), Accor (France), Choice Hotels International (United States), Best Western Hotels & Resorts (United States), Hyatt Hotels Corporation (United States), Radisson Hotel Group (Belgium), Carlson Rezidor Hotel Group (United States), Jinjiang International Holdings Co., Ltd. (China), Shangri-La Group (Hong Kong), Meliá Hotels International (Spain), Four Seasons Hotels and Resorts (Canada), Minor International (Thailand), Other key Players
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The global Hotel Franchise market research investigates the market in-depth and offers a comprehensive analysis of the major growth determinants, Hotel Franchise market share, current trends, key players, and their future predictions. In addition, market demand and supply, each geographical region's growth rate, and market potential are all included in the Hotel Franchise Market study. Raw materials, marketing channels, client surveys, industry trends and proposals, CAGR status, product scope, Hotel Franchise market trends, major leading countries/regions, market risk, and market driving force are all included in the market research. The market prediction was based on a thorough market investigation completed by several industry experts.
Hotel Franchise Market Trend Analysis
Based on the recent shift in mindset of travelers who are tourists, there is now a greater focus on conserving energy, reducing waste, and buying eco-friendly products. Due to this tendency, hotel franchisors have welcomed environmentally friendly practices in their establishments by implementing measures like the use of energy-saving products, recycling, and purchasing items from local suppliers. Additionally, certain brands are obtaining this accreditation to endorse their eco-friendly practices, which are attractive to tourists looking for environmentally conscious services, and positioning themselves as a more sustainable brand. This trend aligns with the overall shift towards responsible tourism and demonstrates the company's faith in the beneficial impact corporate social responsibility can have on the hospitality industry.
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Segmentation Analysis of the Hotel Franchise Market
Hotel Franchise Market Segmented on the basis of Chain value and Hotel Type.
By Chain Value
- Economy
- Luxury
- Midscale
- Upper Upscale
- Upscale
- Upper Midscale
By Hotel Type
- Extended Stay
- Residence
- Select Service
- Others
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Hotel Franchise Market Regional Insights:
In the forecasted period, the hotel franchise market in the Asia Pacific region is prioritized and dominates compared to other industries. As economies in the Asia Pacific region expand, more people are moving to urban areas and a significant number are entering the middle class, leading to an increasing demand for hospitality services. Many well-known players in the hotel franchise sector are actively seeking to expand their market presence in this region as they see great potential for growth and increased market share.
By Region
- North America (US, Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Table of contents:
- Executive Summary
- Market Landscape
- Market Sizing
- Historic Market Size
- Five Forces Analysis
- Market Segmentation by Product
- Market Segmentation by Technology
- Customer Landscape
- Geographic Landscape
- Drivers, Challenges, and Trends
- Company Landscape
- Company Analysis
- Appendix
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