Global Energy Drinks Market Size

The size of the global energy drinks market is estimated to grow at a CAGR of 7.5% from 2024 to 2032 and be worth USD 139.41 billion by 2032 from USD 78.17 billion in 2024.

Market Drivers

The growing prominence of energy drinks among fitness enthusiasts and athletes is a major factor that is propelling the growth rate of the market. These drinks give an instant energy boost, which is necessary for athletes to enhance their energy levels during performance or exercises. In popular countries like the US, many sports activities have been growing in prominence in the past few years. For instance, according to Sports Destination Management, nearly 80% of Americans participated in any of the sports or fitness activities of age above 6 years in 2023. In addition, the rising number of athletes in emerging countries like China is also substantially promoting the growth rate of the market.

The increasing popularity of drinks through social media platforms and other communication channels is exceptionally leveraging the growth rate of the energy drinks market. The launch of innovative drinks with organic raw materials that are quite healthier than regular drinks is merely influencing a huge number of consumers, which is enhancing the growth rate of the market.

Market Restraints

The presence of large amounts of caffeine in these drinks that give instant energy is most likely to be harmful and might directly show adverse effects on the nervous system. Some countries even posed a complete ban on a few branded drinks, which is hindering the growth rate of the energy drinks market. Generally, fitness enthusiasts are more specific about calorie intake, which is not more likely to be adopted due to the presence of large amounts of sugar. These drinks usually contain 21g to 34 g per OZ, which poses a serious threat to people who are suffering from diabetes and obesity-related diseases. This factor is slowing down the growth rate of the energy drinks market.

Segment Analysis:

By Type

• Alcoholic
• Non-alcoholic

The non-alcoholic segment is leading with the dominant share of the energy drinks market as people are more likely to concentrate on non-alcoholic beverages, especially during tournaments and physical exercises. In recent times, people have been highly motivated to stay fit and healthy by drinking high-quality products, which is escalating the growth rate of the market. Also, the rising incidences of diabetes across the world are subsequently elevating the need for the launch of non-alcoholic and low-calorie drinks, which is solely to expand the growth rate of the market.

The alcoholic energy drinks segment is expected to have significant growth opportunities in the coming years.

By Packaging

• Cans
• Bottles

The cans segment is gaining huge traction over the market share, whereas the bottles segment also holds a prominent share of the market. Random adoption of high-quality packaging systems is

attributed to escalating the growth rate of the energy drinks market. Packaging plays an important role in extending the shelf life of products with the adoption of advanced technologies in the packaging industry. The wide spread of the perfect packaging using the equipment is also greatly influencing the growth rate of the market in the coming years.

By End User

• Kids
• Adults
• Teenagers

The adult segment is showing up with a prominent share in the energy drinks market. The rising popularity of the availability of various branded drinks according to their preferences is substantially driving the market’s growth. Also, the increasing focus on launching different flavored drinks according to the customer’s preferences is gearing up for the market’s growth rate during the forecast period. The teenage segment is anticipated to lead the market to a significant growth rate in the future. Growing awareness and adopting party culture at a young age are expected to gear up new opportunities for the energy drinks market.

Regional Analysis:

North America's energy drinks market holds the highest share, whereas Asia Pacific accounted for the highest CAGR. The presence of the top companies in creating or launching highly preferred drinks by customers using organic raw materials that purely attract health-conscious people is majorly driving the growth rate of the market in North America.

The growing demand for a huge number of energy drinks, along with the population in emerging countries like India and China, is attributed to the acceleration of the market’s growth rate in Asia Pacific.

The energy drinks market in Europe is anticipated to have the fastest growth opportunities during the forecast period. Hosting a number of sports events with international athletes is certainly a significant factor in boosting the growth rate of the market.

Middle East Africa, and Latin America are deemed to grow at a steady growth rate during the forecast period.

Key Players:

Companies playing a major role in the global energy drinks market include Red Bull, Taisho Pharmaceutical Co. Ltd., and PepsiCo. Inc., Monster Energy, Lucozade, The Coco-Cola Company, Amway, AriZona Beverages USA, Living Essentials LLC, and Xyience Energy.

Recent Market Developments:

In 2024, Freego, a European energy drink brand, made its debut in India by launching its energy drinks with the idea of expanding its product portfolio. The company already has a strong base in European countries with its best energy drinks and is now expanding its products in India.

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