Global Sports Nutrition Market Size (2024 to 2032)

The global sports nutrition market size is expected to be worth USD 20.20 Billion in 2024 and is further expected to grow at a CAGR of 9% during the forecast period and reach a value of USD 40.25 Billion by 2032.

Current Scenario of the Global Sports Nutrition Market

Today, the sports nutrition market is rapidly growing thanks to the greater role of research and science. It focused on creating increasingly innovative methods to enable people to push their physical limits, like swimming further, lifting more, running longer, or performing whichever sports they want. Moreover, the market witnessed the strongest growth in the customer health category from the start of COVID-19, with double-figure expansion between 2020 and 2023.

With its development, the market has also broadened. Its distribution channel has expanded from sports clubs and fitness centers to the Internet, pharmacies, and supermarkets. The consumer profile has also broadened to include more casual customers, together with the longstanding segment of bodybuilders and athletes.

MARKET DRIVERS

Health considerations remain the primary driver for the growth of the sports nutrition market. The requirements and worries of athletes are the main force behind the market despite swift and consistent changes in the industry landscape. Cardio, energy, and recovery are the most important for a sportsperson. Consumers want higher muscle endurance, extended workout durations, and quicker recovery. Besides this, cognitive health, essential for mental motivation, is also taking forward the market. Ingredients that enhance memory retention are prevalent in esports nutrition, and especially today, active nutrition customers are progressively acknowledging the mind-to-muscle connection than before. The extensive availability of non-stimulant choices has accelerated the market into safer options that provide similar or improved outcomes without any crashes or jitters.

MARKET RESTRAINTS

Guaranteeing product efficacy is one of the primary challenges for expanding the sports nutrition market. Customers are searching for products that give tangible outcomes in respect of health and sports performance. Manufacturers must aim to create efficient items supported by strong scientific evidence. Moreover, due to the rising cognizance of the significance of a healthy diet and the easy availability of information over the mobile internet, people are focusing more on the composition or ingredients in sports nutrition products. So, consumers are avoiding items with unnecessary claims and mentions or elements they haven’t heard of. This shift in consumer preferences is affecting the business of key players in the market.

SEGMENTAL ANALYSIS

By Type

• Creatinine
• BCAA
• Protein Powder
• ISO Drink Powder
• Supplement Powder
• RTD Protein Drinks
• Protein Bars
• Carbohydrate/Energy Bars
• Carbohydrate Drinks
• ISO & Other Sports Drinks

Protein powder is the biggest segment of the sports nutrition market and will likely maintain its growth rate during the forecast period. This is because of the growing understanding of nutritional and healthy supplements for well-being and fitness. In addition, the rising number of fitness clubs and gyms across the world is accelerating the segment’s market share. This powder is widely adopted by a large variety of customers. People of all fitness and age levels nowadays consume this, which was once linked mainly with athletes and bodybuilders.

On the other hand, the creatinine segment experienced the largest growth among other categories. It is one of the top choices and most researched ingredient for exercise and sports results. According to various studies, creatinine witnessed the biggest expansion of 130 per cent in 2023 compared to 2022, gliding above electrolytes and hydration (which has recorded a remarkable growth rate of 55 per cent).

By Distribution Channel

• Fitness Institutions
• Large Retail & Mass Merchandisers
• Small Retail
• Drug & Speciality Stores
• Online

The fitness institutions segment captured the top position in this category of the sports nutrition market. This can be attributed to the direct access to the target audience. These institutions, like wellness clubs and gyms, facilitate instant reach to highly engaged customers of fitness lovers and athletes who are progressively looking for offerings to improve their recovery and performance. Apart from this, the segment’s market size expanded due to the early availability of new and innovative plant-based products as several companies have collaborated with reputed and famous institutions. This also boosts consumer confidence in the brand or company.

REGIONAL ANALYSIS

Asia Pacific is the fastest-growing sports nutrition market, seeing escalating consumption of fitness and health products and expansion of the sports industry. Economies such as India, China, and Australia hold approximately 80 per cent of APAC market share in respect to product introductions, owing to an increase in demand. Among these three countries, Australia is spearheading the market share.

Whereas North America is the largest market. However, regional sales are projected to decline gradually for the next five years. Europe is another significant market with clear protein powders in trend. In the past two years, from 2022, the region saw a 159 per cent surge in the amount of clear protein powders.

Recent Market Developments

• In August 2024, Denzour Nutrition, a prominent brand in India famous for its dedication to effective and natural sports supplements, reported the expansion with the launch of a range of organic nutraceuticals. This new product portfolio serves both Athletes and the general public.

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