United States Automotive NVH Materials Market
The United States automotive NVH (Noise, Vibration, and Harshness) materials market is experiencing notable growth as manufacturers increasingly prioritize passenger comfort and vehicle performance. NVH materials are essential for minimizing noise and vibration in vehicles, enhancing the overall driving experience. With rising consumer expectations for quieter and smoother rides, automakers are investing in advanced NVH solutions to address these concerns. The demand for electric vehicles (EVs) is also impacting the NVH materials market, as these vehicles typically require different acoustic treatments compared to traditional internal combustion engine vehicles.
Moreover, stringent regulatory standards aimed at reducing vehicle noise pollution are driving manufacturers to adopt innovative NVH materials that comply with these requirements. The U.S. market is characterized by a diverse range of NVH solutions, including sound-absorbing foams, damping materials, and acoustic barriers. Key players are focusing on research and development to enhance material performance and sustainability, leading to the adoption of eco-friendly NVH solutions. As the automotive industry continues to evolve with advancements in technology and design, the demand for effective NVH materials in the United States is expected to grow, positioning the market for significant expansion.
The automotive NVH materials market is anticipated to grow at a CAGR of more than 6.58% and reach about USD 20.73 billion, by the end of 2030.
Automotive noise, vibration, and harshness (NVH) materials are essential components in modern vehicles, designed to reduce noise, vibration, and harshness levels for a smoother and more comfortable driving experience.
These materials are used in various parts of the vehicle, including the interior, exterior, and under the hood, to minimize disturbances that could affect both driver and passenger comfort. As automotive technology evolves, the demand for effective Automotive NVH Materials Market continues to rise, driven by consumer expectations for quieter and more refined vehicles.
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Market key players:
BASF SE (Germany)
The Dow Chemical Company (US)
3M Company (US)
ElringKlinger AG (Germany)
Huntsman Corporation (US)
Sumitomo Riko Co. Ltd (Japan)
Covestro AG (Germany)
Celanese Corporation US)
Huntsman Corporation (US)
Lanxess AG (Germany)
Henkel AG & Co. KGaA (Germany)
Wolverine Advanced Materials, LLC (US)
Borgers AG (Germany)
DuPont (US)
Eastman Chemical Company (US)
Market Research Future Insights:
Automotive NVH materials are used to lessen unwelcome noise, vibrations, and harshness (oscillations brought on by mechanics) (degree of discomfort). Moulded rubbers, metal and film laminates, moulded foams, and tailored resins are examples of NVH materials. Due to their ability to absorb noise and keep it outside of the vehicle, NVH materials are in high demand because they enhance ride quality and reduce discomfort.
Government mandates to reduce vehicle noise are boosting demand for NVH materials in growing economies like India and China, where auto sales have gradually climbed. Additionally, manufacturers are creating lighter, more fuel-efficient cars, which affects the noise and vibration of the vehicle. Automakers are concentrating on M&A to expand their portfolio of NVH solutions. The rise of the automobile NVH market is primarily driven by changes in consumer lifestyles and rising affluence.
Regional Analysis:
Due to the well-established vehicle industries in China, Korea, Japan, and India as well as their substantial long-term investments in driving technology, Asia Pacific APAC is predicted to dominate the worldwide automotive NVH materials market. Electric, hybrid, and gasoline vehicles all use NVH materials. As a result, it is anticipated that the demand for these materials will not change.
The demand for passenger automobiles has significantly expanded in emerging nations as middle-class wages, technology, and sales efforts have all increased. The demand for vehicles is rising along with the region's population growth. Due to improved driver comfort, NVH materials have also become more popular in the transportation sector. In the upcoming years, the market for automotive noise, vibration, and harshness (NVH) materials is anticipated to expand steadily.
Europe:
Due to the increasingly stringent pollution, fuel consumption, and noise laws in the region, the market for automotive NVH materials in Europe is anticipated to experience strong demand. Germany, the UK, France, and Russia are significant market growth drivers.
North America:
The growing investments in automotive R&D and mass production methods are what are driving the North American market for vehicle NVH materials. Additionally, it is anticipated that the existence of significant domestic manufacturers and strict regulations governing vehicle fuel economy would play a key role in propelling the growth of the North American automotive NVH materials market.
One of the biggest automotive markets in the world is found in the United States, where numerous manufacturers operate engine and transmission manufacturing facilities as well as research and development and testing facilities. The automotive NVH materials market in North America benefits from a large global customer base, a highly qualified workforce, accessible infrastructure, and regional and state government activities.
Market Segmentation:
By Type:
Rubbers, thermoplastic polymers, engineered resins, polypropylene, textile materials, fibreglass, mixed textile fibre, polyester fibre, textile materials (synthetic), and textile materials make up the majority of the worldwide automotive NVH Materials market (cotton). In 2021, the rubber sector had the most market share. Rubber is a perfect material for absorbing sound and vibration since it is dense and constant.
Additionally, because of these characteristics, sound and vibration are dispersed uniformly throughout the material. The rubber segment's sales growth is projected to be fueled by rising consumer demand for a vehicle's refinement as well as reduced noise, vibration, and harshness.
By Application
The worldwide automotive NVH market has been divided into the following application-specific segments: absorption, insulation, insulator & absorber, damper, wheel arches, cockpit module, roof module, engine casing & bonnet liners, and wheels. The projection period will see the fastest growth in the absorption segment. The need for automotive NVH materials is projected to be driven by the expanding NVH tests.
By Vehicle Type:
The LCV (Light Commercial Vehicles) and HCV segments of the worldwide automotive NVH materials market have been created based on vehicle type (Heavy Commercial Vehicles). The passenger car sector had the biggest market share in 2021, and it is predicted that it will continue to expand gradually over the coming years.
The passenger vehicle market is being supported by a number of important reasons, including an expanding population, rising purchasing power, and simple access to finance and funding.
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