The global men’s personal care market, valued at USD 31.2 billion in 2021, is poised for significant growth, expected to reach USD 68.89 billion by 2030. The market is projected to grow at a robust compound annual growth rate (CAGR) of 9.2% from 2022 to 2030. According to a comprehensive market research report by Straits Research, the steady demand for men’s personal care products across various product categories and regions is the key driver of this remarkable growth.

Market Definition

The men’s personal care market encompasses a wide range of products aimed at improving hygiene, appearance, and overall grooming habits of men. It includes categories such as skincare, hair care, shaving products, deodorants, and personal grooming accessories. The increasing awareness among men about self-care, hygiene, and appearance, coupled with innovations in personal care products, is fueling the market's expansion.

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Latest Market Trends

  1. Increasing Focus on Men’s Skincare
    Skincare products for men, including face care, body care, and anti-aging solutions, are experiencing high demand. Men are becoming more conscious of their skin health, leading to the rise of specialized skincare products targeted at different skin types and concerns.

  2. E-Commerce Growth in Men’s Personal Care
    The trend of shopping online has significantly impacted the personal care industry, with men increasingly purchasing grooming and skincare products through e-commerce platforms. The convenience of online shopping, combined with competitive prices, is making it a preferred option for many consumers.

  3. Sustainable and Natural Products
    As environmental concerns grow, there is a shift towards more sustainable, eco-friendly, and natural products. Men are seeking products that are not only effective but also environmentally responsible, such as those with biodegradable packaging or natural ingredients.

Growth Factors

  1. Rising Grooming Awareness Among Men
    In recent years, grooming has become an essential part of men’s daily routines. With increasing media exposure and changing societal perceptions, men are now prioritizing personal care and investing in products that cater to their specific needs, such as anti-aging creams, moisturizers, and specialized shampoos.

  2. Increasing Disposable Income
    As disposable incomes rise globally, men are willing to spend more on high-quality personal care products. This economic growth in developing regions, especially in Asia-Pacific, is enabling a broader demographic of men to access and invest in premium grooming products.

  3. Growing Influence of Social Media and Celebrity Endorsements
    Social media platforms, particularly Instagram and YouTube, have amplified the influence of grooming influencers and celebrities who promote skincare and personal care routines. These endorsements inspire men to adopt grooming habits and purchase products they see advertised or recommended.

Key Market Opportunities

  1. Expanding Demand for Antiseptics and Disinfectants
    The focus on health and hygiene continues to create opportunities for companies specializing in antiseptic and disinfectant personal care products. With the ongoing need for hygiene products like sanitizers, antibacterial soaps, and disinfecting wipes, manufacturers can tap into this growing trend.

  2. Men’s Hair Care Innovation
    The hair care segment is experiencing innovation, with new products tailored to different hair types and concerns such as hair loss, dandruff, and scalp health. Companies focusing on hair care treatments and solutions have ample opportunities for growth in this market.

  3. Personalized Grooming Solutions
    With advancements in technology and AI, the demand for personalized grooming solutions is on the rise. Customized skincare, hair care, and shaving products based on individual preferences and needs offer significant market potential for companies seeking to cater to men’s unique grooming habits.

Market Segmentation

The men’s personal care market can be segmented by product type, distribution channel, and region.

List of Key Players in Men’s Personal Care Market
The competitive landscape of the men’s personal care market includes major industry players such as:

  1. Procter & Gamble
  2. Unilever
  3. Johnson & Johnson
  4. L’Oréal
  5. Reckitt Benckiser
  6. Beiersdorf AG
  7. Coty Inc
  8. Edgewell Personal Care Company
  9. Kao Corporation
  10. Estee Lauder Companies Inc

Geographical Insights

  • Dominated Region: Asia-Pacific
    The Asia-Pacific region holds the largest share of the global men’s personal care market, driven by the increasing adoption of grooming habits among men in countries like China and India. The expanding middle-class population and changing social norms are fueling demand for men’s grooming products.

  • Fastest Growing Region: Europe
    Europe is the fastest-growing market for men’s personal care, owing to the high disposable income, strong market penetration of grooming products, and an increased focus on personal wellness and self-care among men.

Conclusion

The global men’s personal care market is set for substantial growth, driven by evolving consumer behaviors, technological advancements, and an increasing focus on hygiene and grooming. With rising disposable income, the shift toward e-commerce, and the growing awareness of sustainable products, the market is expected to thrive in the coming years. Companies looking to tap into this market must innovate, cater to personalized needs, and expand their digital presence to capture a growing audience of grooming-conscious men worldwide.

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About Straits Research
Straits Research is a global market research firm specializing in providing insightful and actionable analysis for a wide range of industries. With an experienced team of analysts, Straits Research delivers comprehensive reports, consulting services, and strategic insights that assist businesses in navigating complex markets and making informed decisions.