Global Jams and Preserves Market Size (2024 to 2029)

The global jams and preserves market size is estimated to be worth USD 9.07 billion in 2024 and is anticipated to reach USD 10.82 billion by 2029 with a CAGR of 3.58% during the forecast period.

Market Drivers

The increased adoption of jams and preserves in the breakfast and dietary preferences among the consumers is significant factor contributing to the global market growth. The growing awareness, and the increasing consumer preference towards the natural and organic products is expected to drive the market expansion. The escalating demand for more convenient and ready-to-eat foods products among the consumers owing to their busy lifestyles is propelling the global market expansion. The expanding food service industry worldwide, where the increasing restaurants, cafes, and hotels is another factor augmenting the global market revenue. Most of the major companies are investing to reformulate their products for reduction of sugar content which helps in gaining consumer base leading to market growth opportunities.

Market Restraints

The presence of high sugar content in jams, jellies, and preserves which act as the major factor restraining the market growth. The continuous shift in the consumer behavior and various health conditions such as obesity, diabetes, and heart diseases due to high sugar intake which hampers the market growth rate. The presence of high competition from fresh and frozen fruits and the availability of various other healthy alternatives hinders the market expansion. The stringent regulations for approval and product launches ensure high complexity by acting as significant challenge to the manufacturers in expanding the market revenue.

MARKET SEGMENTATION

Global Jams and Preserves Market Analysis By Product Type

The jams segment held the most significant share in the global jams and preserves market and is expected to record notable growth during the forecast period. The jams are most popular among the people as these are widely adopted in breakfast and its versatility and widespread appeal is gaining traction leading to enhanced segment growth. Jams are widely utilised in toasts and baking which fuels the segment expansion. The availability of wide range of flavors and they consist of high fruit content in the composition which enhances the adoption rate leading to segment growth rate.   

Global Jams and Preserves Market Analysis By Flavor Type

The strawberry flavor segment dominated the global jams and preserves market with prominent share and is estimated to hold notable growth during the forecast period. The extensive popularity of strawberry in most of products, and the universal appealing flavor and versatility is propelling the segment growth rate. The strawberry flavored jams, and preserves are most commonly adopted in households which contributes to the segment growth.

The Raspberry segment is projected to register largest share in the global market during the forecast period. The distinctive tart flavor and its smooth texture of the raspberry is widely adopted among the consumers is escalating the segment growth opportunities.

Global Jams and Preserves Market Analysis By Distribution Channel

The supermarkets and hypermarkets segment accounted for the highest CAGR and is anticipated to hold significant growth during the forecast period. The availability of diverse range of products and vast distribution network is major factor contributing to the segment revenue. The supermarkets and hypermarkets are the convenient one-stop shopping place for most of the consumers, and the presence of various offers and discounts along with the competitive pricing is driving the segment growth rate.

The online distribution channel segment is predicted to register notable share in the coming years. The expanding e-commerce sector worldwide and the increasing adoption of home delivery services among consumers is escalating the segment growth opportunities.   

REGIONAL ANALYSIS

The Asia Pacific region witnessed largest share growth and is projected to record substantial growth during the forecast period. The growing consumer interest towards the traditional breakfast spreads, growing population leading to increased food demand, and rising disposable incomes of the people are few factors escalating the regional market growth opportunities. The Asian countries such as China, Japan, and India are estimated to show substantial growth during the forecast period due to extensive production of jams, jellies and preserves which is contributing to the regional market growth. The presence of well-established food industry, the increased fruit production in the region is boosting the regional market share growth.

The European region held the second largest share in the global market and is expected to record considerable growth during the forecast period. The presence of tradition of fruit preserves and high consumption rate of jams, and preserves which propels the regional market growth rate.

Recent Market Developments

• In March 2024, Bonne Maman announced the launch of range of preserves to meet the growing demand for the natural products. These new launches are expected to boost the sales of company.
• In January 2024, The J.M. Smucker company announced the introduction of new line of reduced-sugar jams which are majorly aimed for the health-conscious consumers. The major aim of the company is to enhance its market share through new launches.

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