This Television (TV) Analytics market report has been prepared by considering several fragments of the present and upcoming market scenario. The market insights gained through this market research analysis report facilitates more clear understanding of the market landscape, issues that may interrupt in the future, and ways to position definite brand excellently. It consists of most-detailed market segmentation, thorough analysis of major market players, trends in consumer and supply chain dynamics, and insights about new geographical markets. The market insights covered in Television (TV) Analytics report simplifies managing marketing of goods and services effectively.

Data Bridge Market Research analyses that the global Television (TV) analytics market is expected to reach a value of USD 13.83 billion by 2031 from USD 4.50 billion in 2023, growing at a CAGR of 15.5% during the forecast period 2024 to 2031.

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Market Overview:

The global Television (TV) analytics market is experiencing a notable surge, largely propelled by the increasing emphasis on real-time analytics solutions. As digital technologies evolve and streaming services become ubiquitous, television broadcasters and advertisers are recognizing the importance of real-time data insights. These analytics solutions enable broadcasters to track viewer engagement, monitor content performance, and optimize ad placements swiftly. By harnessing real-time analytics, stakeholders can make informed decisions promptly, thereby enhancing the efficiency and effectiveness of television operations.

Some of the major players operating in the Television (TV) Analytics market are TransUnion LLC., Realytics, Clarivoy, Zapr, Alphonso Inc., tvbeat inc., DCMN, FISCOWL, LLC, Nexxen International Ltd., FOURTHWALL, Parrot Analytics Limited, Innovid, CS Consult & Service, iSpot.tv, Inc., Google, Samba TV, Inc., Viaccess, BrightLine Partners, LLC, Kinetiq, Comscore, Inc., and Conviva, among others.

Global Television (TV) Analytics Market Scope

Global Television (TV) analytics market is segmented into eight notable segments which are based on the basis of offering, analytics type, TV transmission type, tool interface, deployment mode, revenue model, content area and application.

Offering

  • Software
  • Services

On the basis of offering, the global Television (TV) analytics market is segmented into software and services.

Analytics Type

  • Backend TV Analytics
  • Frontend TV Analytics
  • Others

On the basis of analytics type, the global Television (TV) analytics market is segmented into backend TV analytics, frontend TV analytics, and others.

TV Transmission Type

  • OTT
  • Satellite TV/DTH
  • Cable TV
  • IPTV

On the basis of TV transmission type, the global Television (TV) analytics market is segmented into OTT, satellite TV/DTH, cable TV, IPTV.

Tool Interface

  • Web Based
  • Application Based

On the basis of tool interface, the global Television (TV) analytics market is segmented into web based and application based.

Deployment Mode

  • Cloud
  • On-Premises

On the basis of deployment mode, the global Television (TV) analytics market is segmented into cloud and on-premises.

Revenue Model

  • Yearly Subscription
  • Monthly Subscription

On the basis of revenue model, the global Television (TV) analytics market is segmented into yearly subscription and monthly subscription.

Content Area

  • Entertainment
  • Sports
  • Political
  • Social
  • Wildlife
  • Others

On the basis of content area, the global Television (TV) analytics market is segmented into entertainment, sports, political, social, wildlife and others.

Application

  • Content Identification & Tracking
  • Competitive Intelligence
  • Audience Management & Forecasting
  • Churn Prevention & Behavior Analysis
  • Customer Lifetime Management
  • Sponsorship Management
  • Campaign Performance Monitoring
  • Others

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Table of Content:

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Global Television (TV) Analytics Market Landscape

Part 04: Global Television (TV) Analytics Market Sizing

Part 05: Global Television (TV) Analytics Market Segmentation By Product

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

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