The Importance of Dark Social in Digital Marketing 🌑📩 Dark social = private shares via DMs, emails & messages. Track it by: ✅ Adding UTM tags to shared links ✅ Encouraging engagement in closed groups ✅ Creating shareable, word-of-mouth-worthy content #DarkSocial #MarketingAnalytics #ContentMarketing #SocialMediaStrategy #EngagementBoost